Privacy Policy
Privacy Policy
1) Introduction and contact details of the controller
1.1 We are pleased that you are visiting our website and thank you for your interest. In the following, we inform you about the handling of your personal data when using our website. Personal data in this context are all data with which you can be personally identified.
1.2 The controller for data processing on this website within the meaning of the General Data Protection Regulation (GDPR) is Elivor rep. by Daniel Kulmatov E-com, Stauffenbergstraße 71, 72379 Hechingen, Germany, Tel.: 01792031668, E-Mail: Info@elivor.de. The controller for the processing of personal data is the natural or legal person who, alone or jointly with others, decides on the purposes and means of the processing of personal data.
2) Data collection when visiting our website
2.1 When using our website for informational purposes only, i.e. if you do not register or otherwise transmit information to us, we only collect data that your browser transmits to the page server (so-called “server log files”). When you access our website, we collect the following data that is technically necessary for us to display the website to you:
Our visited website
Date and time at the time of access
Amount of data sent in bytes
Source/reference from which you reached the page
Browser used
Operating system used
IP address used (if applicable: in anonymized form)
The processing is carried out in accordance with Art. 6 (1) (f) GDPR on the basis of our legitimate interest in improving the stability and functionality of our website. The data will not be passed on or used for any other purpose. However, we reserve the right to check the server log files subsequently if there are concrete indications of unlawful use.
2.2 For security reasons and to protect the transmission of personal data and other confidential content (e.g. orders or inquiries to the controller), this website uses SSL or TLS encryption. You can recognize an encrypted connection by the string “https://” and the lock symbol in your browser line.
3) Hosting & Content Delivery Network
Shopify
For the hosting of our website and the presentation of the page content, we use the system of the following provider: Shopify International Limited, Victoria Buildings, 2nd Floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland (“Shopify”)
Data is also transferred to: Shopify Inc., 150 Elgin St, Ottawa, ON K2P 1L4, Canada
All data collected on our website is processed on the provider's servers. We have concluded a data processing agreement with the provider, which ensures the protection of our site visitors' data and prohibits unauthorized disclosure to third parties.
For data transfers to Canada, an adequate level of data protection is guaranteed by an adequacy decision of the European Commission.
4) Cookies
To make visiting our website attractive and to enable the use of certain functions, we use cookies, which are small text files stored on your device. Some of these cookies are automatically deleted after closing the browser (so-called “session cookies”), while some remain on your device for longer and enable the saving of page settings (so-called “persistent cookies”). In the latter case, you can view the storage period in the overview of your web browser's cookie settings.
Insofar as personal data is also processed by individual cookies used by us, the processing takes place in accordance with Art. 6 (1) (b) GDPR either for the performance of the contract, in accordance with Art. 6 (1) (a) GDPR in the case of consent granted, or in accordance with Art. 6 (1) (f) GDPR to safeguard our legitimate interests in the best possible functionality of the website as well as a customer-friendly and effective design of the site visit.
You can set your browser so that you are informed about the setting of cookies and decide individually on their acceptance or exclude the acceptance of cookies for certain cases or generally.
Please note that if cookies are not accepted, the functionality of our website may be restricted.
5) Contacting us
When contacting us (e.g. via contact form or email), personal data is processed exclusively for the purpose of processing and answering your request and only to the extent necessary for this.
The legal basis for the processing of this data is our legitimate interest in answering your request in accordance with Art. 6 (1) (f) GDPR. If your contact is aimed at a contract, an additional legal basis for the processing is Art. 6 (1) (b) GDPR. Your data will be deleted when it can be inferred from the circumstances that the matter in question has been conclusively clarified and provided that there are no statutory retention obligations to the contrary.
6) Use of customer data for direct advertising
Registration for our email newsletter
If you subscribe to our email newsletter, we will regularly send you information about our offers. The only mandatory information for sending the newsletter is your email address. Providing further data is voluntary and is used to be able to address you personally. For sending the newsletter, we use the so-called double opt-in procedure, which ensures that you only receive the newsletter if you have expressly confirmed your consent to receive the newsletter by clicking on a verification link sent to the provided email address.
By activating the confirmation link, you grant us your consent for the use of your personal data in accordance with Art. 6 (1) (a) GDPR. In this process, we store your IP address entered by the Internet Service Provider (ISP) as well as the date and time of registration in order to be able to track a possible misuse of your email address at a later time. The data collected by us during registration for the newsletter is used strictly for the intended purpose.
You can unsubscribe from the newsletter at any time via the link provided in the newsletter or by sending a corresponding message to the controller mentioned at the beginning. After unsubscribing, your email address will be deleted immediately from our newsletter distribution list, unless you have expressly consented to further use of your data or we reserve the right to further data usage that is permitted by law and about which we inform you in this declaration.
7) Data processing for order processing
7.1 Transmission of image files for order processing via upload function
On our website, we offer customers the possibility to order the personalization of products by transmitting image files via an upload function. The submitted image motif is used as a template for the personalization of the selected product.
Via the upload form on the website, the customer can transmit one or more image files from the memory of the device used directly to us via automated, encrypted data transmission. We then collect, store, and use the transmitted files exclusively for the production of the personalized product in accordance with the respective service description on our website. Insofar as the transmitted image files are passed on to special service providers for the production and processing of the order, you will be explicitly informed about this in the following paragraphs. No further disclosure takes place. Insofar as the transmitted files or digital motifs contain personal data (in particular images of identifiable persons), all processing operations just mentioned are carried out exclusively for the purpose of processing your online order in accordance with Art. 6 (1) (b) GDPR.
After final processing of the order, the transmitted image files are automatically and completely deleted.
7.2 As far as necessary for the execution of the contract for delivery and payment purposes, the personal data collected by us will be passed on to the commissioned transport company and the commissioned credit institution in accordance with Art. 6 (1) (b) GDPR.
If we owe you updates for goods with digital elements or for digital products on the basis of a corresponding contract, we process the contact details (name, address, email address) transmitted by you when ordering in order to inform you personally about upcoming updates within the legally prescribed period in accordance with our legal information obligations pursuant to Art. 6 (1) (c) GDPR via a suitable communication channel (e.g. by post or email). Your contact data will be used strictly for the purpose of notifications about updates owed by us and will only be processed by us for this purpose to the extent that this is necessary for the respective information.
For the processing of your order, we also work together with the following service provider(s), which support us wholly or partially in the execution of concluded contracts. Certain personal data is transmitted to these service providers in accordance with the following information.
7.3 To fulfill our contractual obligations towards our customers, we work with external shipping partners. We pass on your name as well as your delivery address and, if necessary for delivery, your telephone number to a shipping partner selected by us exclusively for the purposes of the delivery of goods pursuant to Art. 6 (1) (b) GDPR.
7.4 Use of payment service providers
- Amazon Pay
On this website, one or more online payment methods of the following provider are available: Amazon Payments Europe s.c.a., 38 avenue J.F. Kennedy, L-1855 Luxembourg
When selecting a payment method from the provider for which you make an advance payment (e.g. credit card payment), your payment data communicated during the order process (including name, address, bank and payment card information, currency and transaction number) as well as information about the content of your order will be passed on to the provider in accordance with Art. 6 (1) (b) GDPR. In this case, your data will be passed on exclusively for the purpose of payment processing with the provider and only to the extent necessary for this.
- Google Pay
If you opt for the “Google Pay” payment method from Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”), the payment is processed via the “Google Pay” application of your mobile device, which operates on at least Android 4.4 (“KitKat”) and has an NFC function, by charging a payment card stored in Google Pay or a payment system verified there (e.g. PayPal). For the release of a payment via Google Pay in the amount of more than €25, prior unlocking of your mobile device via the respective established verification measure (e.g. facial recognition, password, fingerprint, or pattern) is required.
For the purpose of payment processing, your information communicated during the order process, along with information about your order, is passed on to Google. Google then transmits your payment information stored in Google Pay in the form of a one-time transaction number to the originating website, with which a completed payment is verified. This transaction number does not contain any information about the actual payment data of your means of payment stored in Google Pay, but is created and transmitted as a one-time valid numeric token. For all transactions via Google Pay, Google acts only as an intermediary for the processing of the payment process. The execution of the transaction takes place exclusively in the relationship between the user and the originating website by charging the means of payment stored in Google Pay.
Insofar as personal data is processed during the described transmissions, the processing takes place exclusively for the purpose of payment processing in accordance with Art. 6 (1) (b) GDPR.
Google reserves the right to collect, store, and evaluate certain transaction-specific information for every transaction made via Google Pay. This includes the date, time, and amount of the transaction, merchant location and description, a description of the purchased goods or services provided by the merchant, photos you have attached to the transaction, the name and email address of the seller and buyer or the sender and recipient, the payment method used, your description for the reason for the transaction, and, if applicable, the offer associated with the transaction.
According to Google, this processing takes place exclusively in accordance with Art. 6 (1) (f) GDPR on the basis of the legitimate interest in proper accounting, the verification of transaction data, and the optimization and maintenance of the functionality of the Google Pay service.
Google also reserves the right to combine the processed transaction data with other information that is collected and stored by Google when using other Google services.
The terms of use for Google Pay can be found here:
https://payments.google.com/payments/apis-secure/u/0/get_legal_document?
ldo=0&ldt=googlepaytos&ldl=de
Further information on data protection at Google Pay can be found at the following internet address:
https://payments.google.com/payments/apis-secure/get_legal_document?
ldo=0&ldt=privacynotice&ldl=de
- Klarna
On this website, one or more online payment methods of the following provider are available: Klarna Bank AB, Sveavägen 46, 111 34 Stockholm, Sweden
When selecting a payment method from the provider for which you make an advance payment (e.g. credit card payment), your payment data communicated during the order process (including name, address, bank and payment card information, currency and transaction number) as well as information about the content of your order will be passed on to the provider in accordance with Art. 6 (1) (b) GDPR. In this case, your data will be passed on exclusively for the purpose of payment processing with the provider and only to the extent necessary for this.
When selecting a payment method for which the provider makes an advance payment (e.g. invoice or installment purchase or direct debit), you will also be asked to provide certain personal data (first and last name, street, house number, zip code, city, date of birth, email address, telephone number, if applicable, data on an alternative payment method) during the order process.
In order to safeguard our legitimate interest in determining the creditworthiness of our customers, this data is forwarded by us to the provider in accordance with Art. 6 (1) (f) GDPR for the purpose of a credit check. Based on the personal data you have provided and other data (such as shopping cart, invoice amount, order history, payment experiences), the provider checks whether the payment option you have selected can be granted with regard to payment and/or default risks.
For the decision within the scope of the application review, in addition to internal provider criteria in accordance with Art. 6 (1) (f) GDPR, identity and credit information from the following credit agencies can also be included:
https://cdn.klarna.com/1.0/shared/content/legal/terms/0/de_de/credit_rating_agencies
The credit report can contain probability values (so-called score values). Insofar as score values are included in the result of the credit report, they are based on a scientifically recognized mathematical-statistical procedure. Address data, among other things, flows into the calculation of the score values, but is not limited to this.
You can object to this processing of your data at any time by sending us a message or by contacting the provider. However, the provider may still be entitled to process your personal data if this is necessary for the contractual payment processing.
- Paypal
On this website, one or more online payment methods of the following provider are available: PayPal (Europe) S.a.r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg
When selecting a payment method from the provider for which you make an advance payment, your payment data communicated during the order process (including name, address, bank and payment card information, currency and transaction number) as well as information about the content of your order will be passed on to the provider in accordance with Art. 6 (1) (b) GDPR. In this case, your data will be passed on exclusively for the purpose of payment processing with the provider and only to the extent necessary for this.
When selecting a payment method for which we make an advance payment, you will also be asked to provide certain personal data (first and last name, street, house number, zip code, city, date of birth, email address, telephone number, if applicable, data on an alternative payment method) during the order process.
In order to safeguard our legitimate interest in determining your creditworthiness in such cases, this data is forwarded by us to the provider in accordance with Art. 6 (1) (f) GDPR for the purpose of a credit check. Based on the personal data you have provided and other data (such as shopping cart, invoice amount, order history, payment experiences), the provider checks whether the payment option you have selected can be granted with regard to payment and/or default risks.
The credit report can contain probability values (so-called score values). Insofar as score values are included in the result of the credit report, they are based on a scientifically recognized mathematical-statistical procedure. Address data, among other things, flows into the calculation of the score values, but is not limited to this.
You can object to this processing of your data at any time by sending us a message or by contacting the provider. However, the provider may still be entitled to process your personal data if this is necessary for the contractual payment processing.
- Shopify Payments
On this website, one or more online payment methods of the following provider are available: Shopify International Limited, Victoria Buildings, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland
When selecting a payment method from the provider for which you make an advance payment (e.g. credit card payment), your payment data communicated during the order process (including name, address, bank and payment card information, currency and transaction number) as well as information about the content of your order will be passed on to the provider in accordance with Art. 6 (1) (b) GDPR.
- SOFORT
This website offers one or more online payment methods from the following provider: SOFORT GmbH, Theresienhöhe 12, 80339 Munich, Germany
When selecting a payment method from the provider that requires you to make an advance payment (such as credit card payment), your payment data provided during the ordering process (including name, address, bank and payment card information, currency, and transaction number) as well as information about the content of your order are transmitted to the provider in accordance with Art. 6 (1) (b) GDPR. In this case, your data is shared exclusively for the purpose of payment processing with the provider and only to the extent necessary for this purpose.
8) Retargeting/ Remarketing and Conversion Tracking
Meta Pixel with advanced matching
Within our online services, we use the "Meta Pixel" service of the following provider in advanced matching mode: Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland ("Meta")
If a user clicks on an advertisement placed by us on Facebook or Instagram, the URL of our linked page is appended with a parameter using "Meta Pixel." After redirection, this URL parameter is entered into the user's browser by a cookie that our linked page sets itself. Furthermore, this cookie captures specific customer data, such as email addresses, which we collect on our website linked to the Facebook or Instagram ad during processes such as purchases, account logins, or registrations (advanced matching). The cookie is then read and enables the transmission of the data, including specific customer data, to Meta.
We use "Meta Pixel" with advanced matching to make our advertisements ("ads") on Facebook and/or Instagram more effective and to ensure that they correspond to the interests of users or have specific characteristics (e.g., interests in certain topics or products determined based on visited websites), which we transmit to Meta (so-called "Custom Audiences").
In addition, we analyze the effectiveness of our advertisements by tracking whether users were redirected to our website after clicking on an advertisement (conversion). Compared to the standard version of "Meta Pixel," the advanced matching feature helps us better measure the effectiveness of our advertising campaigns by capturing more attributed conversions.
All transmitted data is stored and processed by Meta, allowing for association with the respective user profile and enabling Meta to use the data for its own advertising purposes in accordance with Meta’s Data Policy (https://www.facebook.com/about/privacy/). The data may enable Meta and its partners to serve ads on and outside of Facebook.
All processing described above, in particular the setting of cookies to read information on the device used, is only carried out if you have given us your express consent in accordance with Art. 6 (1) (a) GDPR. You can revoke your consent at any time with effect for the future by deactivating this service in the "Cookie Consent Tool" provided on the website.
We have concluded a data processing agreement with the provider, which ensures the protection of our site visitors' data and prohibits unauthorized disclosure to third parties.
Information generated by Meta is generally transferred to a Meta server and stored there; in this context, transfers to servers of Meta Platforms Inc. in the USA may also occur.
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection based on an adequacy decision by the European Commission.
9) Tools and Miscellaneous
- Lexware Office
For accounting purposes, we use the cloud-based accounting software service of the following provider: Haufe-Lexware GmbH & Co. KG, Munzinger Straße 9, 79111 Freiburg, Germany
The provider processes incoming and outgoing invoices as well as, if applicable, our company's bank transactions in order to automatically record invoices, match them to transactions, and generate financial accounting in a semi-automated process.
Insofar as personal data is processed in this context, the processing is based on our legitimate interest in the efficient organization and documentation of our business processes.
10) Rights of the data subject
10.1 Applicable data protection law grants you the following data subject rights (rights of access and intervention) vis-à-vis the controller regarding the processing of your personal data, with reference to the cited legal basis for the respective exercise requirements:
Right of access pursuant to Art. 15 GDPR;
Right to rectification pursuant to Art. 16 GDPR;
Right to erasure pursuant to Art. 17 GDPR;
Right to restriction of processing pursuant to Art. 18 GDPR;
Right to be informed pursuant to Art. 19 GDPR;
Right to data portability pursuant to Art. 20 GDPR;
Right to withdraw consent granted pursuant to Art. 7 (3) GDPR;
Right to lodge a complaint pursuant to Art. 77 GDPR.
10.2 RIGHT TO OBJECT
IF WE PROCESS YOUR PERSONAL DATA WITHIN THE FRAMEWORK OF A BALANCING OF INTERESTS ON THE BASIS OF OUR OVERRIDING LEGITIMATE INTEREST, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THIS PROCESSING WITH EFFECT FOR THE FUTURE ON GROUNDS RELATING TO YOUR PARTICULAR SITUATION.
IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL STOP PROCESSING THE DATA CONCERNED. HOWEVER, WE RESERVE THE RIGHT TO CONTINUE PROCESSING IF WE CAN PROVE COMPELLING LEGITIMATE GROUNDS FOR THE PROCESSING WHICH OUTWEIGH YOUR INTERESTS, FUNDAMENTAL RIGHTS AND FREEDOMS, OR IF THE PROCESSING SERVES THE ASSERTION, EXERCISE, OR DEFENSE OF LEGAL CLAIMS.
WHERE YOUR PERSONAL DATA IS PROCESSED BY US FOR THE PURPOSE OF DIRECT MARKETING, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF PERSONAL DATA CONCERNING YOU FOR THE PURPOSE OF SUCH MARKETING.
YOU MAY EXERCISE THE OBJECTION AS DESCRIBED ABOVE.
IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL STOP PROCESSING THE DATA CONCERNED FOR DIRECT MARKETING PURPOSES.
11) Duration of storage of personal data
The duration of the storage of personal data is determined by the respective legal basis, the purpose of processing and – if applicable – additionally by the respective statutory retention period (e.g., commercial and tax law retention periods).
When processing personal data on the basis of express consent pursuant to Art. 6 (1) (a) GDPR, the data concerned is stored until you revoke your consent.
If statutory retention periods exist for data processed within the scope of legal or legal-like obligations on the basis of Art. 6 (1) (b) GDPR, these data are routinely deleted after the retention periods have expired, provided they are no longer required for the performance of the contract or the initiation of a contract and/or there is no longer a legitimate interest on our part in further storage.
When processing personal data on the basis of Art. 6 (1) (f) GDPR, this data is stored until you exercise your right to object pursuant to Art. 21 (1) GDPR, unless we can demonstrate compelling legitimate grounds for the processing which outweigh your interests, rights, and freedoms, or the processing serves the assertion, exercise, or defense of legal claims.
When processing personal data for the purpose of direct marketing on the basis of Art. 6 (1) (f) GDPR, this data is stored until you exercise your right to object pursuant to Art. 21 (2) GDPR.
Unless otherwise stated in the other information in this declaration regarding specific processing situations, stored personal data is otherwise deleted when it is no longer necessary for the purposes for which it was collected or otherwise processed.